"VAN" (Sports Desk - 20.09.2024) :: World Rowing and the Japan Sports Council partnered to bring a cutting-edge Indoor Rowing experience to the Paris 2024 Olympic Games, engaging over 15 000 participants at the TEAM JAPAN HOUSE.
Located at the Maison de la Culture du Japon, in the shadow of the Eiffel Tower, the TEAM JAPAN HOUSE served as a dynamic hospitality house where visitors could immerse themselves in Japanese culture and celebrate the athletic achievements of Japanese Olympians. Amidst this celebration, the Indoor Rowing activation by World Rowing and the Japan Sports Council stood out, offering participants a unique opportunity virtually navigates the iconic Tokyo 2020 Sea Forest Waterway course.
Powered by Concept2 Rowing Machines and the EXR Rowing app, this activation offered far more than a simple workout - it was an immersive experience bringing the legacy of the Tokyo 2020 Olympic Games to life in the heart of Paris.
Participants of all ages enjoyed a full-body, low-impact workout that underscores the lifelong benefits of Indoor Rowing. Leveraging the Sea Forest Course, the activation seamlessly linked the Tokyo 2020 Olympic legacy with the ongoing global trend of at-home fitness, fuelled by innovative technology.
States Vincent Gaillard, Executive Director World Rowing: "This activation showcases excitement and accessibility at the heart of Indoor Rowing, combining advanced technology with an immersive experience for all Rowers, regardless of age, fitness level, or background. Our partnership with the Japan Sports Council continues to evolve, reinforcing our shared commitment to make physical exercise in virtual environment engaging for all on an international scale."
Responses
Leave your comment