"VAN" (Sports Desk - 26.04.2024) :: Procam International, pioneers running revolution in India strengthens its partnership with Vayah Vikas, the Bengaluru-based non-profit dedicated to building a supportive community for seniors. Vayah Vikas will return as the Silvers' Run Facilitator of the TCS World 10K for the second consecutive year.
Building on the resounding success of the previous TCS World 10K edition, the 2024 edition of the event will welcome 1400+ participants hailing from various locations across Bengaluru, as well as cities like Tumkur, Anantapur, and Mysore.
Among the participants, comprised of 788 males and 527 females, one standout figure emerges – Ms Susheela Guddad, a spirited 91-year-old poised to embark on the thrilling journey of the TCS World 10K Silvers' Run.
The Silvers' Run earlier known as the Senior Citizens’ Run has been an integral part of this World Athletics Gold Label Road Race since its inception. A distinct category within the race, it is a significant platform that acknowledges the importance of inclusivity and accessibility in athletic events.
The category highlights the significance of encouraging physical activity in later years, involvement of the seniors in the mainstream and an equal opportunity to explore new avenues. It also gives the silvers a chance to take centre stage and show off their talents, prowess, and tenacity.
“I'm delighted that Vayah Vikas is teaming up with the TCS W10K Silvers' Run for the second year. The remarkable surge in participant numbers demonstrates Vayah Vikas' rapid growth as a reputable representative of the senior community. It truly reflects our mutual dedication to the cause of active and vibrant aging.” - Kris Golpalakrishnan, Chairperson Vayah Vikas & Co-Founder Infosys.
Speaking about the association, Vivek Singh, Jt. MD, Procam International, said “We are immensely proud of the Silvers' Run, a segment close to our hearts, as it embodies our commitment to inclusivity and celebrates the spirit of our senior participants. We extend our heartfelt thanks to Vayah Vikas for their invaluable role in facilitating the run and we eagerly anticipate watching this segment flourish with each passing edition.”
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