"VAN" (Sports Desk - 28.06.2025) :: FIBA and the European Broadcasting Union (EBU) have today announced a four-year extension of their partnership to include free-to-air coverage of FIBA’s flagship 3x3 basketball events, from 2025 to 2028.
Under the extension, EBU Members in Austria (ORF), Belgium (VRT), Lithuania (LRT), Netherlands (NOS), Poland (TVP), Switzerland (SRG SSR), Turkey (TRT), and Ukraine (Suspilne) will provide live, free-to-air coverage of FIBA’s top 3x3 competitions, including both World and European events. The new cycle has begun with the FIBA 3x3 World Cup 2025, currently taking place from 23–29 June in Ulaanbaatar, Mongolia.
Coverage will be tailored to each country’s national teams and delivered across both traditional and digital platforms.
This extended agreement builds on the broader four-year broadcast partnership announced in October 2024 between FIBA and the EBU, which covers premium national team basketball events across Europe. This continued collaboration between the two organizations reinforces their shared mission to increase the visibility and accessibility of basketball in all its forms.
"We are excited to renew our partnership with the EBU and make the most thrilling urban team sport even more accessible to millions of fans in Europe over the next four years,” said FIBA 3x3 Managing Director Alex Sanchez. “Thanks to this partnership with the EBU and its Members, we can continue to bring world-class half-court action to our passionate and growing global community as we countdown to LA28."
Adrian Fikentscher, Director of Acquisitions, Sales and Partnerships, EBU Sport said: “Our Members are central to ensuring high-quality sport reaches as many people as possible, free-to-air across Europe and beyond. This extended partnership deepens our collaboration with FIBA and highlights how public service media can champion fast-growing sports discipline like 3x3 basketball, connecting these events with diverse audiences across both broadcast and digital platforms.”
Since its debut at the 2010 Youth Olympic Games in Singapore, 3x3 basketball has grown dramatically in popularity and reach, with an increasing number of events and rising prize money attracting top players from around the world. This partnership is set to further accelerate that growth and inspire the next generation of 3x3 stars.
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