- World Rugby has published the second edition of its landmark 'A Blueprint for Growth' report, advancing the most comprehensive analysis ever undertaken into the fan and commercial trends driving rugby’s global rise, relevance, and reach.
"VAN" (Sports Desk - 08.04.2026) :: Building on the inaugural report, the latest edition provides a strategic roadmap to unlock the full commercial potential of women’s rugby worldwide. The report draws on commissioned research conducted in early 2025 across seven global markets, alongside updated broader market, and global trend analysis, including insights from Women’s Rugby World Cup 2025.
The findings reinforce the central role of women’s rugby as a catalyst for growth across the sport, demonstrating clear opportunities for national unions, governments and competition owners to accelerate participation, expand fanbases and drive commercial revenues.
Collectively, World Rugby’s Women’s Rugby World Cup 2025 Impact Report - Impact Beyond 2025 Global Impact Report, - and the Blueprint for Growth all reflect a sport that is accelerating rapidly, powered by data and insight, strengthened by investment, and driven by a growing global community of fans, players and partners.
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