"VAN" (Delhi Bureau - 26.09.2021) :: ‘Vedant Fashions Ltd.’, a company has made the advertisement for ‘Manyavar’, a brand of readymade clothes through which ‘Kanyadaan’, a religious ritual of Hindus performed in the marriage ceremony has been misrepresented and it is advised to call it as ‘Kanyamaan’ instead. It is the most objectionable advertisement and hurts the religious sentiments of Hindus. This advertisement deliberately creates misunderstanding about a religious ritual that is quite extensive and nurtures high values. Pro-Hindu organisations staged demonstrations to protest against this advertisement. ‘Vedant Fashions Ltd.’ should render an unconditional apology to Hindus and immediately withdraw such an advertisement, was the demand made by Dr. Uday Dhuri, the Spokesperson of Hindu Janajagruti Samiti (HJS). Various pro-Hindu organisations joined these demonstrations staged at Vashi, New Mumbai outside the showroom of ‘Manyavar’.
Along with representatives of hindu organisations devout hindus created awareness amongst people through the boards displayed by them. Pro-Hindu organisations also appealed to people to boycott the ‘Manyavar’ brand till they don’t render an apology and withdraw the advertisement.
In the advertisement released by ‘Manyavar’, Hindus have been targeted. The ritual of ‘Kanyadaan’ is shown as a regressive custom since ‘Kanya’ is not something that can be donated. It is also appealed through the advertisement to change the name of this ritual from ‘Kanyadaan’ to ‘Kanyamaan’. In none of the religions, women are respected as in Hindu Dharma. Women are worshipped as a form of ‘Adishakti’ whereas other religions don’t give such respect to women. ‘Vedant Fashions Ltd’ should also make advertisements on the wrong customs and traditions followed in other religions and show guts. If this advertisement is not withdrawn by ‘Manyavar’, the agitations will be intensified in future, warned Dr. Uday Dhuri on the occasion.
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